What is the “Quality” that HY+Q promotes?

HY+Q showcases any traits that soybean customers value, which today include crude protein, amino acids and oil. To ensure future success, the checkoff and industry are teaming to improve quality and also explore additional high-value traits such as high oleic or high-energy soybeans. HY+Q supports every trait with potential to increase soybean value. HY+Q starts with increasing protein and amino acid value because those traits are already available and demanded by customers today.